If stakeholders matter, then they must make a difference to the way we plan, structure, communicate, and execute business decisions.
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This book provides a stakeholder-centric analysis of projects, and explains which engagement models are relevant to different types of projects—from simple office moves to IT enterprise changes, to transformational change of a business, and to complex social development.
With case studies from around the world, the book illustrates what goes wrong when stakeholders are not engaged successfully, what amazing things happen when they are, and what lessons can be learned from both experiences.
Cases drawn from a variety of contexts are used to demonstrate the application of stakeholder tools, leaving the reader with a very practical understanding of which techniques may be beneficially applied to their own projects.
If you need to know how agenda-based stakeholders affect the planning of a project? If some of your role-based stakeholders won’t engage? If you need to persuade some, and inspire action in others, how do you go about it? What are the six big principles of stakeholder engagement?
This book answers these questions and many more, all focused on how do you engage with stakeholders to deliver successful project outcomes.