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Stakeholder Engagement: Workshop

This one-day workshop explores the crucial contributions stakeholders can make to projects and suggests techniques for their precise identification and management.

The case for stakeholder management

The concept of stakeholder can easily become over-inclusive and provide no real guide for action. However, properly defined and managed the stakeholder can become an integral part of project management and a valuable resource for success.

Identifying your stakeholders

The first step in stakeholder engagement is to identify who are the key stakeholders and how they can contribute to your project.  We start to look at how this might work in your environment.

Analysing stakeholder positions

The next step is to understand their perspectives and values, and the languages, metrics, and criteria by which they recognise project success. These will often differ markedly from those of the project manager.

Power and politics

It is important to understand the nature of the power base of your stakeholders with respect to the project if you are to influence them effectively.  Politics in projects is inevitable and project managers must adopt an appropriate approach to work with and through organisational politics.

Stakeholder planning and execution

Stakeholder engagement plans offer a framework within which relationships and expectations can be managed through appropriate action and focused communication. Continuous monitoring and an explicit programme for influence are crucial.

Stakeholder management – the barriers

One of the big challenges in stakeholder management is putting what you know into action.  One of the biggest barriers can be your own personal style and ‘comfort zone’.  This final session explores the barriers and allows you to identify your own personal action plan for taking the lessons learned forward.

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